wordpress seo tips

SEO Statistics for 2020

By Andrew Michaels 23/07/2022 3 mins read

It is important to keep track of industry trends using SEO statistics. Search engines release new algorithms every day, and the trends are always changing. These statistics help you keep track industry trends so that you can make adjustments to your marketing strategies. Below are some SEO statistics for 2020. Surprisingly, 53% of marketers place Business blogging at the top of their priorities. And don't forget to check out the rest of the infographic for more information.

Predictions are that mobile searches will outstrip desktop searches

Mobile searches will surpass desktop searches by 2020 according to some industry experts. Using Google Search Console or SISTRIX, you can see which of your keywords are popular on mobile. To maximize your mobile presence, it is essential to optimize your website. These are some SEO tips that mobile users can benefit from. You can improve your visibility and maintain your rankings by making sure your website is mobile-friendly.

Content strategy is most effective

Although technical SEO is still the most challenging aspect of online marketing, content is the most important issue facing enterprise brands. According to 45% of enterprises brands, content is their biggest problem. Similarly, 42% of in-house SEOs confess to facing the same problem. SEO professionals must make content their number one priority as it has been the top priority for many businesses. This article will give you the information you need to make an informed decision regarding your content strategy.

It is the most difficult task to build links

While there are many methods to improve your SEO ranking, link building is most likely the most time-consuming. This is why 56% spend less than 25% of their marketing budget on linking. This may seem like a lot, but it's not. SEO will be the core of online marketing by 2022. Google constantly changes its algorithm to favor sites with high domain rankings.

53% of marketers consider business blogging a top priority

Blogs are a powerful tool to promote products and services. According to the latest SEO statistics, blog content is 3X more likely to receive organic search traffic than non-blog content. Blogs are read by more than 77% of internet users. US internet users spend three times as long reading blogs than they do email. Blogs are an effective way to communicate and bring in more traffic than traditional marketing channels such as email.

Voice search accounts for 20% of all Google searches within the US

About 20% of all US Google search queries were voice-based in 2017. Voice searches are used by consumers to find information ranging from shopping to health and wellness. Voice searches are becoming more popular than text-based searches. To get the best out of this expanding audience, marketers should learn to optimize websites for voice-search. Although voice search is very similar to regular SEO, there are some important differences.

The average word count on a voice-search result page is 2,312 characters

Google Voice Search results are often from pages that have high word counts. Google Home search results contain an average of 2,312 words. This is significantly higher than the average word count at SERP positions one through two. Google searches tend to display more pages with more content, especially FAQ pages. Google voice search results show FAQ pages and longer-form content more often than those with shorter, more complete articles.

The organic CTR for mobile devices is 50% lower than that on computers

Although the difference is astounding, organic click-throughs on mobile are still much higher than those on computers. Actually, the organic CTR on desktops and mobiles is nearly three-fold higher than those on mobiles. While desktop users tend to click the first organic result more often than mobile users, mobile users scroll deeper to find the most relevant information. Additionally, mobile users scroll less than desktop users so that they are less likely to click on the first organic outcome.

Local SEO is one branch of SEO positioning

Online businesses strive to achieve a high Google ranking and to implement SEO strategies to improve their visibility. But they must distinguish their offerings from those of brick-and-mortar stores. This is where local SEO plays a key role. If local customers find the products or service they offer, then local SEO can boost online businesses' sales. It can also increase visits. These are just a few of the steps involved in local SEO.

FAQ

How long does SEO take you to build traffic?

It usually takes three to four months for traffic generation via SEO. But, this depends on many factors, including:

Content quality
Backlinks
Targeted keywords
Competitor rankings etc.

If you're new to SEO and want to generate some quick results, try using SEMrush for a free trial. They offer a powerful platform that will let you monitor all aspects your SEO campaign. This includes competitor research, backlink profile analysis, top pages, local listings and organic traffic stats.

How can I create a SEO strategy?

Understanding your goals and how you plan to achieve them is the first step in developing an SEO strategy. This will enable you to structure and organize your content around the goals.

The second step in the process is to work on your keywords. By doing keyword research, you'll gain insight into what people are searching for when they use certain words. You can then write articles about those topics by using this information.

Your target keywords should be included in your articles once you have finished writing them. You should also optimize each article by including relevant images and videos. If possible, you should also link to other related sites.

Now it's time for you to optimize the content that you have written.

What is an SEO campaign?

Your website's content is an integral part. Search engines won't rank your site high enough if you don't include relevant and helpful information.

An SEO campaign optimizes your site by getting links from other websites back to yours. It includes social media optimization. This involves using Twitter and Facebook to increase brand awareness and drive more traffic.

These will bring more users to your website and improve rankings. SEO campaigns focus on building quality backlinks to your site in order for Google to recognize your website's value.

Statistics

And 90%+ of these backlinks cite a specific stat from my post: (backlinko.com)
Deleting those 10k pages is one of the main reasons that he improved his site's organic traffic by nearly 90%: (backlinko.com)
If two people in 10 clicks go to your site as a result, that is a 20% CTR. (semrush.com)
93%of online experiences today begin on search engines. (marketinginsidergroup.com)
Sean isn't alone… Blogger James Pearson recently axed hundreds of blog posts from his site… and his organic traffic increased by 30%: (backlinko.com)

How To

How to choose an SEO strategy that works for your business

These factors will help you decide which SEO strategy is right for your site.

Keyword Research
SEO is about ranking high for specific keywords. You also need to identify negative keyword phrases which aren't relevant to your audience.You might also want to look for less competitive long-tail keywords.
Content Strategy
Content marketing is important for all businesses. Websites that sell eCommerce products or services need to be ranked high in search results pages. This increases sales and improves conversion rates.
Therefore, it is important to create engaging, relevant content that solves or offers solutions.
Link Building
Links play a vital role in ranking high on search engines. It is important to create valuable relationships with other sites.
Social Media Marketing
You may consider using social media channels to promote the brand. Sharing your material across social media channels can encourage others.
Website Structure
While good design may not always lead to higher rankings it can make a significant impact on your website's ranking. A simple, clean layout will improve the user experience which in turn leads to more conversions. Also, ensure your site loads quickly to prevent users from leaving the site before they have completed transactions.
Mobile Optimization
Mobile devices account for almost half of internet usage today.If your website isn't optimized for mobile, you could lose out on traffic and potential clients.
Local Search
This means that your website is optimized for local searches, such "restaurants near my" or "businesses close to me". It is easier to rank locally as people trust recommendations made by family members, friends, and coworkers.
Ecommerce Website Development
Ecommerce websites benefit from a range of different types of SEO strategies.For example, they often perform best when they're optimized for both desktop and mobile devices. You can rank higher for longer tail keywords.
Video Ranking
Videos perform well on search engines. It ranks well for longer queries, and gets more shares.
Branding
Branding is the process of designing a logo, product names, and messaging that gives your company its own identity and personality. This helps customers identify who you really are and what you do.
Analytics Software
Analytics software allows you to track how visitors interact with your website.The information gathered through analytics can help optimize your efforts and increase conversions.
Email List Management
Email lists allow you to send emails directly to your target audience.You can send messages about new products, special offers, and promotions.
Blogging
Blogging is another way to generate quality backlinks. If you blog about your business, you'll get links from reputable sources.
Customer Satisfaction
Customer satisfaction is one of the most effective ways to get high-quality backlinks.When satisfied customers refer their friends and colleagues to your site, this will result in quality backlinks.
Content Marketing
Content marketing involves producing unique, useful, relevant content that educates, entertains, or inspires readers.