You can increase your email click-through rates by including images in emails and multiple call-to actions. These features result in higher CTRs. Optimize your emails for mobile devices and add a social share button. Last but not least, ensure you include multiple call-to actions in your email to ensure it is read by as many people. Here are some top tips for email marketing.
Images-based emails have higher click rates
You have probably noticed that email with images has higher click-through rates. These emails usually have more engagement with subscribers than a plain text-based email. But, too many images can lead to problems. To avoid such issues, create two versions. One email with a single image, and one with live texts and supporting imagery. Ultimately, you should choose the most appropriate format for your audience.
Images in email messages were once considered spam and were frequently blocked. Because of this, many email clients blocked these messages. Email providers now support images thanks to smart spam filters. Email platforms are now defaulting to showing images. Gmail even stated that images will be shown by default on Android and iOS devices. This announcement to increase email access means more engagement.
Optimizing for mobile devices
Email marketers often make common errors by not optimizing emails to be read on mobile devices. According to a recent study, nearly half of people unsubscribe from promotional emails that didn't display correctly on their mobile devices. These emails will not only make you lose half your list, but they can also lead to high bounce rates. Mobile-optimized mails are the best option to increase your email’s CTR, or click through rate.
Mobile optimization is becoming more vital than ever. While most people use their smartphones to access the internet, a recent survey found that 91% check their emails regularly. Mobile optimization is a crucial step in email marketing. Your goal is for website visitors to switch from browsing to opting into your email list. By using responsive design and mobile-friendly CTAs, you can increase your website subscribers.
Add a social share button
A social sharing button on your email can boost your click-through rate by up to 30 percent. Your CTR could be up to 55% higher if you are using multiple social media sites. A share button can encourage subscribers to send your email to others, increasing your email click-through rates. Here are some tips for adding a social sharing button to your email.
A GetResponse survey found that nearly a third (33%) of marketers use social sharing buttons within their emails. Nearly a third of marketers use two to three sharing buttons. Seven percent of them use more than one. This is a substantial increase given the low number of shares per 10,000 email messages. Facebook, Twitter, Pinterest, Google+, LinkedIn, and YouTube share icons lead the pack, with just over half of email marketers including these in their emails.
Including multiple call-to-actions
It can be tempting to use multiple calls-actions when email marketing. But it can cause low conversions. Too many links can reduce the importance of each and cause overwhelm in your email subscribers. Instead of depending on the number and complexity of CTAs to make your email subscribers happy, choose one CTA that leads them to the next logical step. Your subscribers should be able to select the CTA that best suits their needs.
It is important to clearly position a call-to-action so recipients can quickly see it and take action. CTA buttons that aren't clearly visible can be overlooked by recipients. CTA buttons are best placed below the content in your email. Use buttons that are not in line with the background for better readability. Instead, create links to CTA buttons. If your email is rich in text, it's best not to use CTA buttons.
FAQ
How often should I update my site?
Regular updates can help improve your website's rankings. You don't always need to update your site. If you've already created good content, you may not need to update it frequently.
Why SEO strategy is so important
Search engine optimization (SEO), which aims to increase traffic to your site through the use of Google to help people find you, is the primary goal.
Search engines like Google and Yahoo! store information about websites in servers called crawlers. They send this data back from the company's central databases. This allows them search engines to index web sites.
More people will click your link and visit your website if your website is high up in the search results. If you're not visible in these searches, your website won't be found.
Ranking highly in search engines such as Google and Yahoo is the best way for your site to be found. To achieve this, there are two general methods; paid advertising and natural organic links.
Paid Advertising: Paid advertising means that adverts are purchased from companies that pay-per-click to be displayed above other sites on search results. These ads may include banner ads, text ads, pop-ups, e-commerce widgets, etc.
Natural Organic Links - Natural organic links are those where you have built an excellent site over time and earned your industry's trust. You build links naturally over time through blogging, guest posting, commenting, linking, etc.
You must continually invest in both types of marketing to stay ahead of your competition.
Where can I find my keywords?
The first thing you should do is think about what products or services are available and who your ideal customers are. Then, start to search for standard terms that relate to those items. Once you've got your list of phrases, you can use tools like Google Keyword Planner to see what phrases people are searching for or go directly to popular search engines like Bing, Yahoo, and DuckDuckGo.
How do I start SEO?
There are many ways to get started with SEO. It is important to first identify the keywords you wish to rank for. This process is called "keyword research." Next, optimize each website page to these keywords.
Optimization is the process of adding relevant titles and descriptions to your site, creating unique URLs and linking other websites. After optimization is completed, your website will be submitted to search engines such Google, Yahoo! and Bing.
To know if your progress is being made, you will need to keep track.
Statistics
- Sean isn't alone… Blogger James Pearson recently axed hundreds of blog posts from his site… and his organic traffic increased by 30%: (backlinko.com)
- Which led to a 70.43% boost in search engine traffic compared to the old version of the post: (backlinko.com)
- 93%of online experiences today begin on search engines. (marketinginsidergroup.com)
- A 62.60% organic traffic boost to that page: (backlinko.com)
- And 90%+ of these backlinks cite a specific stat from my post: (backlinko.com)
External Links
How To
How can I determine if my SEO is doing well?
There are several ways you can tell whether or not you're doing great SEO:
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Your bounce rate should be less than 30% - users leave your page without clicking on anything else. If your bounce rate is high, it means that your audience is not trusting your brand and/or isn't interested what you have to offer.
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Your site visitors visit many pages - this indicates that they are engaged with it and finding information useful.
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Your conversion rates are improving. Your audience is aware of your product and wants it to be bought.
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The average time spent on your site is increasing. People spend more time viewing your content.
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Searches are attracting more people - this is a sign that your SEO is doing a great job.
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You are receiving more shares on social networks - this means your content is being shared and reaching other audiences than your followers.
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You are getting more comments in forums - this means that people respond positively about your work.
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There's more engagement around your website - more likes, tweets, shares, and likes on posts.
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Your rank is increasing in SERPs, showing that your hard work is paying off.
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You are getting more leads from your website. This is an indication that people have found you website organically, and are now contacting me.
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Your sales are rising - this is a sign that people who found your website while searching for your services and products are buying them.
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You get more views and comments on your blog posts, which means that people find your content useful and interesting.
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You get more subscribers to your email list - this shows that people trust you enough to subscribe to receive updates about your business.
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Sales are rising - this shows that people like you and your products so much that they are willing to pay for them.
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You've got more followers on social networks, showing that your fans share your content and engage with your brand.
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You are receiving more PR mentions, which means journalists are talking about you online. This raises awareness of your company and helps to improve your reputation.
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You are being recommended more often, which means that other companies recommend your brand.
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Your customers will keep coming back to your site, which shows that they are satisfied with your work.
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Your competitors are losing market share - this means they didn’t invest as much in their SEO campaigns.
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Your brand image is changing. This indicates that your brand popularity is growing among a new customer base.