For industry trends to be tracked, it is essential to have SEO statistics. Search engines regularly release new algorithms. Trends are changing constantly. These statistics help you keep track industry trends so that you can make adjustments to your marketing strategies. Below are some SEO statistics for 2020. You will also be amazed to find that 53% marketers consider Business blogging to be one of the top priorities. Check out the rest for more details.
Mobile is predicted to surpass desktop searches
In 2020, mobile searches are predicted to surpass desktop searches, and some industries are already ahead of the curve. Google Search Console and SISTRIX allow you to see which keywords are very popular on mobile. Mobile optimization is crucial to ensure that your website is visible on mobile. These are some SEO tips that mobile users can benefit from. You can improve your visibility and maintain your rankings by making sure your website is mobile-friendly.
Content strategy is most effective
Although technical SEO remains the most difficult part of online marketing today, enterprise brands should be concerned about content. 45% of enterprise brands cite content as their top problem. Similarly, 42% of in-house SEOs confess to facing the same problem. SEO professionals need to make content their top priority. This article will discuss the important SEO statistics that you should know to make the best decision when choosing a content strategy.
It is the most difficult task to build links
Although there are many ways to improve your SEO ranking and rank, link building is the most difficult and time-consuming. This is why 56% spend less than 25% of their marketing budget on linking. It may seem like a lot but it's not all lost. SEO will be the core of online marketing by 2022. Google constantly changes its algorithm to favor sites with high domain rankings.
53% of marketers rank business blogging at the top of their list
Blogs can be used to promote products or services. According to SEO statistics, blog posts are three times more likely that they will receive organic search traffic compared to non-blog content. More than 77% of internet users read blogs. The average American spends three times more time reading blogs than email. Blogs have proven to be an effective form of communication, bringing in more traffic than traditional marketing channels like email.
Voice search is 20% in all Google searches in the US
A majority of US Google searches were voice-based in 2017, accounting for around 20%. That means that consumers are turning to these devices for a range of information, from shopping to health and fitness. Voice searches aren't as common as text-based search, but they are becoming more popular. To get the best out of this expanding audience, marketers should learn to optimize websites for voice-search. Although voice search is very similar to regular SEO, there are some important differences.
Average word count of a voice search result page is 2,312 words
Google voice search results often include pages with high word counts. Google Home search results contain an average of 2,312 words. This is significantly higher than the average word count at SERP positions one through two. Google search results are more frequent if pages have more content. This is especially true for FAQ pages which often contain a lot of information. Long-form content such as FAQ pages is also more likely to appear on Google voice search results than shorter, less comprehensive articles.
Mobile devices' organic CTR is 50% lower than computers'
Although the difference is astounding, organic click-throughs on mobile are still much higher than those on computers. The organic CTR for desktops is almost three times greater than the one for mobiles. Mobile users scroll farther to find relevant information, while desktop users are more inclined to click on the first organic results. Mobile users also tend to scroll more than desktop users, making it less tempting to click on first organic result.
Local SEO is a branch of SEO positioning
Online businesses strive to achieve a high Google ranking and to implement SEO strategies to improve their visibility. Online businesses must be able to differentiate their products from brick-and mortar stores. This is when local SEO comes in. If local customers are interested in the products and services offered, local SEO can increase the sales of online businesses. In addition, it can increase the number of visits. Below are some basic steps in local SEO.
FAQ
Do I really need a digital agency?
Once you realize your business needs extra support, it is probably too late for you to do everything by yourself. Small businesses need professional digital marketing services. They can help you market your company online, and they are up-to-date on the latest trends.
They can help you with everything, from creating a strategy to implementing it, through managing social media accounts and analytics.
How long does SEO take to get traffic?
Traffic generation through SEO usually takes 3-4 months. However, there are many variables that can affect the time it takes to generate traffic through SEO.
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High quality content on your site
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Backlinks
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Targeted keywords
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Competitor rankings etc.
If you're new to SEO and want to generate some quick results, try using SEMrush for a free trial. They provide a powerful platform that allows you to monitor all aspects of your SEO campaign, including competitor research, backlink profile, top pages, local listings, organic traffic stats, reports, and more.
Is My Website Located Where?
Your website should appear at the top search results. This means that your website should appear near the top in every search result. But, there may be hundreds upon pages in some searches. How does your website stack up against these other websites?
Why would I need an SEO strategy?
An SEO strategy will ensure that you don't miss any opportunities to grow your company. Ranking higher in search results is important, but great content can't be found by anyone.
A good SEO strategy helps you build relationships with influencers and experts within your industry. With their connections and knowledge, you can learn new techniques and tricks to beat your competitors.
What does SEO mean for small businesses?
Today's biggest challenge for small businesses is competing with larger corporations that spend millions on advertising. Search Engine Optimization, or SEO, allows smaller businesses access to the same marketing power and without breaking the bank.
Statistics
- A 62.60% organic traffic boost to that page: (backlinko.com)
- Sean isn't alone… Blogger James Pearson recently axed hundreds of blog posts from his site… and his organic traffic increased by 30%: (backlinko.com)
- 93%of online experiences today begin on search engines. (marketinginsidergroup.com)
- These guides are designed and coded 100% from scratch using WordPress. (backlinko.com)
- If two people in 10 clicks go to your site as a result, that is a 20% CTR. (semrush.com)
External Links
How To
How important is Off-Page SEO
It is important to optimize your site for search engines, such as Google, Bing and Yahoo!
Although on-site optimization can be very important, there are many other factors that you should consider when optimizing your site. These include, but not limited to:
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The design of your website (does this site load quickly?)
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Qualitative and Quantity of Content
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Social media presence
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Redirects to your site via links
Optimizing your website involves many factors. These things will make a huge difference in your website's traffic and ranking.
What is a link-building strategy? How does it work What are the pros & cons?
This article explains how to build links and gives you insight into the potential benefits for your website or business.
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1. Why do I need link-building strategies? Research has shown that link building is one of the best ways to increase traffic to your website and improve page rankings. Most businesses don’t realize this until they create a plan to increase their rankings and build links. Continue reading if you'd like to learn more!
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What is link building and how does it benefit my business.
A link building strategy is basically a way to create links from different sites and directories to yours. It involves finding relevant websites, reaching out to the owners, and asking them to link back to your site. There are two types, "outreach", and "content market," which both involve link building. Outreach is usually done manually, while software is used to automate content marketing. Both methods require some planning and time investment. However, they can produce great results over time. Let's look at each method in greater detail.
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What are the main benefits of a linking strategy?
The main benefit of having a great link building strategy, is that you can get more exposure to people who already trust you. You won't need to spend your time convincing people that your company is worth linking with. It will save you both time and effort.
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Are there any disadvantages of a link building strategy too?
The main drawback of a linking strategy is that it requires you to be able to present yourself as an authority figure before pitching your ideas. You need to show potential partners that there is something you can offer them. Before you begin to pitch other companies, you should first find out if they would be interested in becoming partners.
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How can I choose the right link building strategy? What is better: outreach or content?
This all depends on how you want to develop relationships with different companies. You might want to use outreach to your B2B clients, as it allows you to meet new customers and builds trust. If you're looking to partner with large retailers, content marketing can be used to generate leads and promote your sales.
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What should I consider when choosing a linkbuilding strategy? Is there anything else I should keep in mind?
Here are some considerations when selecting a link building strategy.
Who are you targeting. The type of site where you are going to pitch varies greatly depending on your niche.
Are you selling products online? If so, you might be interested in getting links from blogs that discuss fashion, beauty and food. If you sell services, then you can target local directories, such as Yelp or Citysearch.
What's your goal? A strategy that targets high quality backlinks is essential if you are looking to improve your SEO rankings. Otherwise, you will just be spreading low quality links around.
What is your budget? It is common for people to think that they can do outreach and content marketing simultaneously. However, this is false.
You can only do one thing well at a given moment. You cannot post and write blog articles every day.
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Where can I get started with my link building strategy?
Decide how much time and money to put into a link building campaign. Start small, and you will be amazed at how far you can get. Once you figure out which link building strategy works best for your business, you can scale up your efforts.